BMW M Launch Concept
The thrilling launch event and roadshow concept, Find Your Wild, brought the exciting character of the BMW M to life, driving emotionality with existing and new customers. With key partnerships to build credibility, this launch has ample opportunity for content creation and social sharing. The 3-part concept included a teaser stunt led by influencers, full launch day plan in 2 cities with thrilling driving experiences for key media and influencers followed with a 4-day roadshow for dealerships and their customers. With performances by WizKid and Manu WorldStar, a fashion collab with Kith and other immersive touch points – guests could release their inhibitions and find their wild.
Client
Offlimit Communications
Pitch
Category
Branding, Design