Diversity of One | Schweppes Toolkit
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Schweppes Toolkit

This role of the toolkit was to build premium brand imagery and equity in key top tier influencer outlets. It had two tiers – Tier 1: Premium visibility elements to drive brand presence and visibility in key fortress outlets, and Tier 2: Key outlet activations to drive experimentation and brand engagement with reputable mixologists. These guidelines provided a consistent brand image and activation blueprint in trade and cement the Schweppes brand in minds and hearts.




Promotional Campaign