Diversity of One | The Gin Journey
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Diversity of One / The Gin Journey

The Gin Journey

The Gin Journey – an experiential platform to explore Pernod Ricard’s premium gin portfolio through taste discovery. Beefeater, Monkey 47, Inverroche and Malfy brands are individually showcased in one space, under one single minded proposition, driving leadership in the gin category. The launch entailed a mix of on trade visibility elements, activations, off trade POS, e-commerce tasting kits and digital support.

Category

Experiential, Platforms, Sampling

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