With Costa Coffee launching in South Africa, the brief was simple – get people knowing, trying and loving Costa Coffee. Part of the solution involved a sampling experience to drive Costa’s coffee credentials and premium cues. Various touch points brought the brand intrinsics to life – the 112 attempts to find the perfect blend, the 3 countries of origin and instabooth with scented bean bag – and the experiential coffee bar of course. The experience was also modified into a mobile coffee cart for maximum reach.