Ricoffy invited consumers to “Take a Moment” to share the time-out pleasure of 3in1 Creamy Cup with someone. The squad of in store Moment Makers grabbed the attention of busy shoppers and shared the taste of 3in1 with them, preparing a steamy cup at the compact serving station in the coffee aisle. They also briefly spoke about product convenience and drove shoppers to purchase with a special price offering. A strong in store POS presence also attracted the attention of consumers, and included entrance sensosheets, snake aisle wobbler, till posters and cross-category brand spotters. Shoppers were given even more reason to enjoy Ricoffy with this new 3in1 product innovation.